Literatur

Strategies for reward-based crowdfunding campaigns

This paper analyzes reward-based crowdfunding campaign strategies and their communication tools. To do this, 446 crowdfunding projects were gathered and empirically analyzed.

ThemaTipps

VeröffentlichungWissenschaftlicher Artikel

Jahr2016

AutorSascha Kraus, Chris Richter, Alexander Brem, Cheng-Feng Cheng, Man-Ling Chan

ModellVorverkauf

Inhalt

This paper analyzes reward-based crowdfunding campaign strategies and their communication tools. To do this, 446 crowdfunding projects were gathered and empirically analyzed.

Details

Erschienen beiJournal of Innovation & Knowledge 1 (2016) 13–23

Spracheenglisch

Zur Veröffentlichung

Beliebte Inhalte

Crowdinvest Marktreport 2020

9. ECN Crowdcon 2020

Chancen und Herausforderungen für die europäische Crowdfunding-Industrie in der neuen Dekade

10 Fragen an Co-Founder Tino Kreßner

„Unser Mut und die ständige Experimentierfreude haben sich über zehn Jahre ausgezahlt“ – Interview zu 10 Jahren Startnext

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.

Necessary

Immer aktiviert

Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.

Cookie	Dauer	Beschreibung
__cfduid	1 month	The cookie is used by cdn services like CloudFare to identify individual clients behind a shared IP address and apply security settings on a per-client basis. It does not correspond to any user ID in the web application and does not store any personally identifiable information.
_GRECAPTCHA	5 months 27 days	This cookie is set by Google. In addition to certain standard Google cookies, reCAPTCHA sets a necessary cookie (_GRECAPTCHA) when executed for the purpose of providing its risk analysis.
viewed_cookie_policy	1 year	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Others

Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.

Cookie	Dauer	Beschreibung
CONSENT	16 years 9 months 25 days 3 hours 23 minutes	No description

Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

Cookie	Dauer	Beschreibung
IDE	1 year 24 days	Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile.
test_cookie	15 minutes	This cookie is set by doubleclick.net. The purpose of the cookie is to determine if the user's browser supports cookies.
VISITOR_INFO1_LIVE	5 months 27 days	This cookie is set by Youtube. Used to track the information of the embedded YouTube videos on a website.

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Cookie	Dauer	Beschreibung
_ga	2 years	This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.
_gid	1 day	This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the wbsite is doing. The data collected including the number visitors, the source where they have come from, and the pages viisted in an anonymous form.

Functional

Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.

Cookie	Dauer	Beschreibung
__cf_bm	30 minutes	This cookie is set by CloudFare. The cookie is used to support Cloudfare Bot Management.

Performance

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

Cookie	Dauer	Beschreibung
_gat	1 minute	This cookies is installed by Google Universal Analytics to throttle the request rate to limit the colllection of data on high traffic sites.
YSC	session	This cookies is set by Youtube and is used to track the views of embedded videos.

Inhalt

Details

Zur Veröffentlichung

Newsletter

Beliebte Inhalte

Weitere Artikel

Crowdinvest Marktreport 2020

Chancen und Herausforderungen für die europäische Crowdfunding-Industrie in der neuen Dekade

„Unser Mut und die ständige Experimentierfreude haben sich über zehn Jahre ausgezahlt“ – Interview zu 10 Jahren Startnext

Newsletter

Das Crowdfunding-Update - jeden ersten Donnerstag im Monat