Literatur

Strategies for reward-based crowdfunding campaigns

This paper analyzes reward-based crowdfunding campaign strategies and their communication tools. To do this, 446 crowdfunding projects were gathered and empirically analyzed.

ThemaTipps

VeröffentlichungWissenschaftlicher Artikel

Jahr2016

AutorSascha Kraus, Chris Richter, Alexander Brem, Cheng-Feng Cheng, Man-Ling Chan

ModellVorverkauf

Inhalt

This paper analyzes reward-based crowdfunding campaign strategies and their communication tools. To do this, 446 crowdfunding projects were gathered and empirically analyzed.