Literatur

Strategies for reward-based crowdfunding campaigns

This paper analyzes reward-based crowdfunding campaign strategies and their communication tools. To do this, 446 crowdfunding projects were gathered and empirically analyzed.
ThemaTipps
VeröffentlichungWissenschaftlicher Artikel
Jahr2016
AutorSascha Kraus, Chris Richter, Alexander Brem, Cheng-Feng Cheng, Man-Ling Chan
ModellVorverkauf

Inhalt

This paper analyzes reward-based crowdfunding campaign strategies and their communication tools. To do this, 446 crowdfunding projects were gathered and empirically analyzed.

Details

Erschienen beiJournal of Innovation & Knowledge 1 (2016) 13–23
Spracheenglisch

Zur Veröffentlichung

Newsletter


MEDIENPARTNER

Weitere Artikel

Warum Nachhaltigkeit und Crowdfunding so gut zusammenpassen

Bericht vom 5. CrowdCamp des European Crowdfunding Network

✝ 83 eingestellte Angebote

Friedhof der Crowdfunding-Plattformen